Project
Louisa Coffee Campaign
Role
Lead Brand Designer
Date
2017－2022
Type
Campaign Design / Art Direction
Project Overview
During my five years at Louisa Coffee, I developed seasonal campaigns and marketing visuals across a wide range of touchpoints. From art direction and photography to key visuals, social content, and print applications, each campaign translated product stories into a consistent and engaging brand experience.
Crispy Puff
Photography
Digital
Matcha Season
Photography
Digital
Project Overview
Louisa Coffee collaborated with Japanese tea master Morita Haruhide to launch its “100% Uji Matcha” collection. Inspired by Japanese tea culture, the visual direction combines deep stone-mill black, karesansui elements, and traditional tableware to express the craftsmanship and refined ritual of authentic Uji matcha.
Moon Festival
Photography
Digital
Begind The Scene
Custom-built props, layered materials, and carefully composed lighting brought the campaign’s Japanese-inspired visual language to life on set.
Single Origin Americano
Photography
Digital
Moodboard
As my first visual project at Louisa Coffee, I explored a more refined approach to product imagery. Inspired by perfume advertising, the direction uses dramatic lighting, monochrome contrasts, and minimal compositions to express the richness and aroma of the coffee.
Mother's Day
Photography
Digital
Anniverasy
Photography
Digital
French Pie
Photography
Digital
13th Anniversary
Photography
Digital
Turquoise lemon tea
Photography
Digital
Begind The Scene
A playful, surreal approach brings the refreshing character of Turquoise Lemon Tea to life. Fresh ingredients, splashing ice, and floating tea leaves were photographed and composed into a vibrant, energetic scene.
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