Project
Brand Identity
Role
Brand Designer
Date
2023
Type
Branding
floww
Developed the brand identity and visual system for floww, an automotive lifestyle and e-commerce brand. The project translates the brand concept into a cohesive system applied across digital platforms, packaging, and customer touchpoints, ensuring clarity and consistency throughout the user journey.
Brand Personality
Energetic
Bold
Chic
Project Challenge
This project was interesting because the client wanted to use a brand-new platform for website building. Despite it being my first time with the tool and some features still developing, I saw it as a chance to learn. The final site differed slightly from the original design, but I captured the brand’s essence and effectively used the platform’s e-commerce features. The client was satisfied with the result.
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