Project
Qubo E-commerce Platform
Role
Brand & Product Designer
Date
2023
Type
Brand Identity & Digital Experience
floww
Developed the brand identity and e-commerce visual system for Qubo, a pet-focused platform. The project focuses on creating a clear and intuitive user experience, translating complex product structures into a cohesive and easy-to-navigate visual system across digital touchpoints.
Brand Personality
Approachable
Playful
Caring
Project Challenge
As an early-stage startup, the brand and digital experience were built from the ground up, covering identity, visual applications, and web design. Without predefined systems or established UX frameworks, the process relied on close collaboration across the team.
Through ongoing discussions with the marketing team, along with input from experienced pet caregivers, the overall structure and user flow gradually took shape. The final design was developed through continuous alignment between brand, content, and user needs, and carried through to implementation in collaboration with external developers.
BRAND FOUNDATION
Identity
Applications
Packaging
DIGITAL TOUCHPOINTS
Web Design
Campaign Visuals
Social Content
Related projects
Farglory Land
Louisa Coffee / VI